A few rumors suggest that Samsung will launch the Galaxy S24 ahead of its usual schedule, and recent reports from South Korea confirm this claim. To compensate for the underperformance of its semiconductor chip division, Samsung plans to unveil its next-generation flagship smartphone series in January 2024.
According to a report from SBS Biz, the Galaxy S24 will be launched on January 17, 2024, in San Francisco, USA. The company has already finalized its plans for the launch event and preparations are underway. Additionally, it has been confirmed that the Galaxy S23 FE will be released in South Korea on December 1, 2023, priced at KRW 800,000 (approximately $600). This marks the first Fan Edition Galaxy S series smartphone launch in South Korea in three years. Despite the South Korean market's preference for high-end phones, Samsung has opted to introduce the Galaxy S23 FE as an affordable model due to the ongoing economic downturn and sluggish market conditions.
The Galaxy S24 series holds great significance for Samsung during these challenging times. The report suggests that the Galaxy S24 will be an "AI Phone" incorporating Generative AI technologies such as ChatGPT and Dall-E. Samsung has already unveiled its proprietary Exynos 2400 processor, boasting a 30% faster GPU, 70% faster GPU, and a 14.7x faster NPU. This enables on-device AI processing and facilitates Generative AI functionalities like text-to-image conversion. Rumor has it that the Galaxy S24 Ultra will feature a titanium frame, akin to the latest iPhone 15 Pro series. Furthermore, it is speculated that all devices within the series will sport Dynamic AMOLED 2x LTPO screens with a peak brightness of 2,500 nits.
Normally, Samsung launches its new Galaxy S series phones at the end of February, with shipments starting in early March. However, the Galaxy S23 was released in early February of the previous year, with shipments commencing before month-end. Now, with the Galaxy S24 series, Samsung is pushing forward even earlier, planning a mid-January 2024 launch and aiming to initiate device shipments by the end of the same month.
Samsung's revenue has historically relied on its semiconductor chip division. However, in the past year, the demand for semiconductor chips has suffered due to a market slump. This has resulted in poor sales and reduced prices for memory chips. Consequently, Samsung Electronics reported a 96% drop in overall operating profit during Q1 2023, and its semiconductor division recorded its first-ever loss during Q2 2023. Nonetheless, the company managed to counterbalance these losses with strong sales of high-end smartphones, including the Galaxy S23, Galaxy Z Flip 5, and Galaxy Z Fold 5.
Despite the initial success during the pre-order period, sales of the Galaxy Z Flip 5 and Galaxy Z Fold 5 reportedly fell below expectations. To compensate for this decline, Samsung is potentially launching the Galaxy S24 series earlier than usual. This strategic move may also be aimed at offsetting competition from Apple's iPhone 15 lineup.
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